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Using Your Website Effectively

Your website is really important. It has to be accessible, informative, visible, friendly and responsive. Here are some tips that will bring in more work from your website.

  • Get more leads by creating landing pages for all of the areas you serve
    One of our fastest-growing clients creates landing pages for every single geographical area they serve. Right down to the small towns. You'll want to mirror the search terms that people type into Google, like "Asbestos Services in Gateshead" - here's an example.
  • Be responsive. Sales usually go the first company to respond
    You'll get more work than your competitors if you respond to website enquiries straightaway. Not a few days later. 78% of sales go to the first company to respond. [1]
  • Get more website enquiries by publishing testimonials and case studies from happy customers
    Establishing trust is one of the main barriers to making sales. So help new clients see how trustworthy you are by including positive comments from previous clients on your website along with their face or company logo. You can take this one step further by creating a testimonials page.

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Recruiting Staff